Media Release
2008 Advertising Campaign
22nd January 2008
Webjet today announced the commencement of its 2008 advertising campaign, Experience the Wonder.
Commenting, Webjet's managing director, David Clarke said,
"The campaign, which will commence tomorrow, Wednesday 23 January, will initially concentrate on the National Seven Network in all capital cities, supplemented by strategic billboards at major airports, a continuation of our current shuttle bus advertising and other tactical opportunities in the period Jan-Jun.
Unlike the launch period of Experience the Wonder which had high magazine/newspaper content, our campaign in the first six months of the new year, will place a vastly greater weighting on television and within that a movement into prime time major programs on the National Seven Network. As previously, the advertisements will be a mixture of 30 seconds and 15 seconds.
The half year will also see for the first time a limited exposure to pay-TV in some of the markets.
In addition to the physical media campaign, our aggressive strategy in the online space will continue but will see significantly less weighting on affiliate-type arrangements, which we consider to be of lesser value moving forward as the Webjet brand becomes significantly stronger.
As before, the campaign will be tightly cost-controlled and fall within previously advised control percentage of 2% of TTV."