Media Release
Webjet Air Ads
17th December 2001
Webjet today announced a unique January advertising promotion.
Commenting, Webjet's Managing Director, David Clarke, said "Webjet will, during the month of January, be running a series of commercials on every Qantas domestic flight video screening. The campaign will cover in excess of 8,000 domestic flights from the beginning of January, running for the whole month, and will typically feature two advertisements on each flight. The objective is to increase Webjet's brand awareness during the peak holiday period and reinforce the brand's position which features each month in the Qantas in-flight magazine. To the best of our knowledge, this is the first time any travel organisation has actually advertised in-flight on Qantas' services in Australia.
"Our usual billboard campaign will continue during January. Both components are a prelude to the launch of our mainstream media later in the month of January."