Media Release
Webjet Media Blitz 2011
13th December 2010
Webjet today announced its January to June general media plans which will see a significant excursion into outdoor media during the summer of 2011.
Commenting Webjet’s Managing Director said:
From the beginning of January as Australia moves outdoors Webjet will for the first time be focusing heavily on a range of outdoor media including:
- Aircraft banners over capital city beaches throughout summer
- A north south east and west billboard strategy in capital cities
- A continuation of our airport billboard strategy from the last few years
- Over 400 shopping centre TV promotional screens
In addition our new year’s TV campaign continuing the theme of Experience the Wonder but with a different emphasis, will commence on Ch.9 network nationally with overlap TV leading up to it on Ch.10.
The slightly revised and updated iconic Webjet mouse will feature on all billboards and new TV advertisements.
The campaign will of course be supplemented with strategic online placement and other activities including the return of the very successful Webjet tram in Melbourne and 430 shopping centre TV promotional screens.
We expect the overall leisure retail market, not just travel, to be acutely bargain sensitive at least for the first part of 2011 where consumers are adapting and attempting to absorb massive utility cost increases across Australia.
We are very confident that this high impact campaign will further build substantially on our leading brand position.