Media Release
Webjet Starts Billbroard Advertising
8th June 2001
Webjet today announced an extension of its billboard advertising in Brisbane.
Based on the successful pilot in Melbourne and Sydney with the slogan "Write your own ticket and save" Webjet has now extended the campaign in Melbourne on the Tullamarine Freeway, in Sydney on Parramatta Road and now in Brisbane on the airport access.
Commenting, Webjet's Managing Director, David Clarke, said "We are pleased with the pilot results and will now be incorporating the strategy in a more significant manner during the rest of this year. It is an important visual reinforcement of the Webjet mouse and will supplement our regular advertising over the next six months. We have found it financially attractive in the current 'soft' market for billboard space where supply at the moment exceeds demand".